You know a lot of rollercoasters have cameras that will take your picture at a certain part of the ride. So of course people who know will tend to make goofy faces and poses. One of the most popular? The chess playing duo.
At the time it probably seemed to be a good idea. WPMI, a TV station in Alabama, made a billboard showing its newcasters with live twitter feed of the news. The only problem is how the feed matches the picture sometimes as in the day when the feed says "3 Accused of Gang Rape in Monroeville."